Transcript: Hop on the Bandwagon!
Colourful, animated media devices with googly eyes jump around. Letters with googly eyes spell ‘Wacky.’
A person sings, IT'S THE WACKY WACKY
Text reads, Wacky Media Songs. In an attic, text reads, with Ava. Ava stands holding a cellphone. She has long brown hair in two braids and wears a yellow long sleeved shirt under overalls.
She says, I SAW AN AD FOR A COOL HAT.
Ava looks at her phone.
She says, IT SAID "EVERYONE IS WEARING
BE A PART OF THE GANG".
THAT KIND OF ADVERTISING IS
CALLED BANDWAGON ADVERTISING.
THE GOAL IS TO CONVINCE US THAT
IF WE BUY A PRODUCT, WE'LL BE
JOINING THE CROWD AND BE PART OF
A SPECIAL GROUP.
ADVERTISERS WANT TO MAKE US
THINK WE'LL BE LEFT OUT IF WE
DON'T JUMP ON THE BANDWAGON.
Ava hops. She walks on a street ahead of a wagon.
Ava sings, HOP ON THE BANDWAGON.
YEAH LET'S GO!
COME ON EVERYBODY.
A magazine cover reads, high fashion magazine, inside, jeans by Ava!.
Ava sings, ALL THE COOL KIDS WEAR JEANS
BY AVA .
Ava wears suit and tie with a hat and sunglasses.
She sings, GET THEM NOW YOU'LL HAVE THE
DON'T MISS OUT ON THIS SUPER
She sings, JOIN THE CROWD JUST LIKE ALL
OF YOUR FRIENDS.
Kids wear matching jeans.
Ava sings, HAVE YOU BEEN TO OUR GIANT TOY
ALL THE SMART SHOPPERS COME
THROUGH OUR DOORS.
IT'S WHERE THE ACTION IS
THERE'S NO DOUBT.
SO COME ON DOWN AND DON'T BE
Ava cheers, DON'T BE LEFT OUT!
Text reads, don’t be left out.
Ava sings, OUR NEW GAME IS SWEEPING THE
DON'T LAG BEHIND.
YOU GOTTA HAVE IT.
MILLIONS OF PEOPLE PLAYING
SO DON'T END UP ON THE LOSING
Ava pulls a wagon. People follow her.
She sings, HOP ON THE BANDWAGON YEAH
COME ON EVERYBODY.
The music slows as Ava sings, DOO DOO DOO DOO DOO DOO DOO!
A cat follows a person on a skateboard. The meows.
Back in the attic, Ava says, BANDWAGON ADVERTISING CAN CREATE
THE ILLUSION THAT SOMETHING IS
SUPER POPULAR EVEN IF IT MIGHT
NOT BE TOTALLY TRUE.
AND SOMETIMES THINGS ARE JUST A
TREND THAT DOESN'T EVEN LAST.
I JUMPED ON THE BANDWAGON AND
BOUGHT THE HAT I SAW IN THE AD.
EVERYONE WORE IT FOR, LIKE, 5
MINUTES AND NOW NOBODY WEARS
THEM AT ALL!
SEE YA NEXT TIME!
Ava leaves. Purple curtains drop. Wacky Media Songs.
A jingle plays and kids laugh.
Apartment 11 Productions.
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