´╗┐The name of the show appears in colourful letters on an animated sky. It reads "TVO Kids Power hour of learning. Teacher edition."

The announcer says WELCOME TO
TVOKIDS
POWER HOUR OF LEARNING.
TODAY'S
JUNIOR LESSON:
WHICH MEDIA?

The caption changes to "Today's junior lesson: Which media?"

The caption changes to "Junior 4-6. Miss B."

Miss B is in her thirties, with mid-length curly brown hair and wears an olive green sweater and a pendant necklace.

She says HI, JUNIORS, AND WELCOME BACK
TO ANOTHER EPISODE
OF
TVOKIDS POWER
HOUR OF LEARNING.
MY NAME IS MS. B,
AND I'M EXCITED TO EXPLORE
SOME LEARNING WITH YOU TODAY
WHILE YOU ARE
LEARNING FROM HOME.
FOR THE NEXT HOUR, WE'RE
GOING TO BE EXPLORING
HOW DIFFERENT TYPES OF MEDIA ARE
MADE FOR SPECIFIC REASONS
AND WITH CERTAIN PEOPLE
IN MIND.
WE'LL EXPLORE SOME COOL
RESOURCES FROM TVO,
LEARN SOME NEW FACTS,
AND WILL HAVE THE OPPORTUNITY TO
APPLY ALL THIS KNOWLEDGE.
IT'S GOING TO BE
A LOT FUN.
FOR TODAY'S LESSON,
YOU ARE GOING TO NEED
SOME WRITING TOOLS.
THIS COULD BE A PIECE OF
PAPER AND A PENCIL
OR A DIGITAL
PIECE OF PAPER,
LIKE GOOGLE DOCS
OR MICROSOFT WORD,
WHATEVER YOU'RE USED
TO USING.
IF YOU ARE
WORKING ON PAPER,
YOU ALSO MAY NEED
SOME COLOURING THINGS,
LIKE MARKERS
OR PENCIL CRAYONS.
LASTLY, YOU WILL NEED
A SAFE PLACE
WITH LOTS OF ROOM TO
DO SOME PHYSICAL ACTIVITY
FOR A BODY BREAK THAT
YOU WILL TAKE LATER ON.
PLEASE PAUSE THIS VIDEO
TO GET THIS READY
AND PRESS PLAY
ONCE YOU'RE READY TO GO.
I TEACH A
JUNIOR CLASS,
AND EACH MORNING,
WHEN WE COME
TOGETHER AS A GROUP,
WE CENTRE OURSELVES.
SINCE YOU ARE MY
STUDENT TODAY,
I REALLY WANT TO DO
THIS WITH YOU.
IN CANADA,
ANY TIME WE GATHER,
WE SHOULD HONOUR THE LAND AND
TERRITORY WE ARE MEETING ON
BY RECOGNIZING THAT THE
LAND WAS FIRST OWNED
BY INDIGENOUS
PEOPLES.
THERE ARE MANY NATIONS OF
INDIGENOUS PEOPLES,
AND IF YOU DON'T
KNOW WHO FIRST LIVED
ON THE LAND YOU'RE
ON RIGHT NOW,
YOU CAN FIND OUT, AND
VERY EASILY.
YOU CAN GO TO THE
ONTARIO TREATIES WEBSITE
AND SEARCH YOUR CITY'S NAME
IN THE INTERACTIVE MAP.

A caption reads "www.ontario.ca/page/treaties"

Miss B says THIS WAY,
YOU WILL KNOW
WHO TO HONOUR WHEN YOU
RECOGNIZE THE LAND.
TODAY, I WILL READ A LAND
RECOGNITION STATEMENT
THAT MAY BE DIFFERENT FROM
ONE THAT YOU'VE HEAR BEFORE.
BUT I THINK IT'S
BEST SUITED,
BECAUSE I'M
TALKING TO YOU,
AND YOU COULD BE ANYWHERE
LIVING IN ONTARIO.
SO, LET'S
GET STARTED.
HERE IS OUR LAND RECOGNITION
STATEMENT FOR TODAY.

She reads the statement and says PLEASE TAKE
A MOMENT
TO RECOGNIZE THE
CONTRIBUTIONS
OF THE
INDIGENOUS PEOPLE
IN YOUR LOCATION.
WE ACKNOWLEDGE
THIS LAND
AND THE PEOPLE,
BECAUSE
THE FIRST STEP
TO RECONCILIATION
IS RECOGNIZING
THE EXISTENCE
OF INDIGENOUS
PEOPLE.
THROUGHOUT
OUR TIME TOGETHER
DURING THIS
TVO POWER
HOUR OF LEARNING,
WE ALSO WANT
TO TRY AND
CONSIDER
GOOD WAYS OF
WORKING TOGETHER
BY FOLLOWING THE
TEACHINGS
OF INDIGENOUS
PEOPLE,
WHICH
ALWAYS TALK
ABOUT RESPECT AND
GRATITUDE
FOR EVERY
LIVING THING.
NOW THAT WE'VE
RECOGNIZED
THE LAND THAT
WE'RE LEARNING ON TODAY,
LET'S CENTRE OUR OWN
MINDS AND BODIES.
MAKE SURE THAT YOU'RE SITTING
IN A COMFORTABLE POSITION
AND THAT YOU'RE
SITTING UP STRAIGHT.
THIS IS SO THAT YOU CAN
BE FOCUSED AND READY TO LEARN
AND SO THAT YOU WON'T MISS
ANY PARTS OF THE LESSON.
OKAY. I THINK WE'RE READY TO GET
STARTED WITH TODAY'S LEARNING.
AND WE'RE GOING
TO START OFF
WITH A "MINDS ON."
EXERCISE.
THIS HELPS OUR BRAIN GET WARMED
UP AND READY FOR LEARNING.
IN TODAY'S LESSON,
WE WILL EXPLORE HOW
DIFFERENT TYPES OF MEDIA
ARE DESIGNED
FOR CERTAIN PURPOSES
AND AUDIENCES.
WHAT WE'LL DO IS
EXAMINE DIFFERENT TYPES OF MEDIA
AND TRY TO FIGURE OUT WHY
THE MEDIA WAS CREATED.
AND WHO DID THEY HAVE IN MIND
WHEN THEY WERE MAKING IT?
TO BEGIN
OUR DISCUSSIONS,
LET'S EXPLORE
TWO VIDEOS ON TVOKIDS.
WHILE YOU'RE
WATCHING THE VIDEOS,
TRY TO FIGURE OUT THE
PURPOSE FOR IT
AND WHO THE INTENDED
AUDIENCE WOULD BE.

An episode of "The wacky word show rolls."

Zoey plays the ukulele in the attic.

Zoey is in her early teens, with long wavy brown hair and wears red trousers, a printed yellow shirt and a denim jacket.

As colourful animated letters form the name "The Wacky Word Show," a song plays that says IT'S THE WACKY WACKY WORD
SHOW.
THE WACKY WACKY WORD SHOW.
THE WACKY WORD SHOW.
SO WACKY.

Zoey and Lukas dance in the attic.

Lukas is around 11, with short straight brown hair and wears jeans and a gray and greens sweater.

Zoey says IT'S ME ZOEY.

Lukas says I'M LUKAS.

Zoey says WE PLAY WITH WORDS.

In animation, a dictionary walks around the Earth as Lukas and Zoey dance on the Moon.

Lukas says HAVE LOTS OF FUN.

Zoey says ON THE WACKY WORD
SHOW FUN IS NUMBER 1.

As they play the ukulele, animate musical notes come out and the word "Fun" appears in colourful animated letters.

Zoey says NOW WE LOVE BOOKS AND
STORIES.

Lukas jumps inside a dictionary and Zoey closes it.

Lukas says MAKE STUFF UP THAT'S
WHAT WE DO.

Zoey says DID WE MENTION ACTING
WACKY?

They both say YEAH WE DO THAT TOO.

Zoey says WE GOT TONS OF
GUESTS AND BOOBOO BOT.

Different kids appear on several screens.

Booboo Bot is a robot made out of an old typewriter as the body and a tablet as the head.

Lukas says GAMES AND JOKES WITH
YOU.

The song continues IT'S THE WACKY WACKY WORD
SHOW.
THE WACKY WACKY WORD SHOW.
THE WACKY WORD SHOW.
HERE WE GO.

Lukas and Zoey run along with the animated letters.

The song continues THE WACKY WORD SHOW.
SO WACKY!

In the attic, Zoey and Lukas wear magician costumes.

Zoey says ABRACADABRA.
WATCH ME MAKE
THIS COIN DISAPPEAR.

The coin in her hand disappears.

Lukas says HOCUS POCUS.
WATCH ME MAKE THIS
CRACKER DISAPPEAR.

Lukas eats the cracker covering his mouth.

Lukas says PRESTO SHAZAM!

Zoey says WHERE DID IT GO?

Lukas says I HAVE NO IDEA.
MAGIC!

Zoey says LUKAS, DON'T YOU KNOW YOU AREN'T
SUPPOSED TO TALK WITH YOUR MOUTH
FULL?

They chuckle.

Lukas says MAGIC ISN'T JUST COIN
TRICKS AND ILLUSIONS.
MAGIC IS ALL AROUND US.

In a TV, Zoey says IT'S ON YOUR TV.
IN THE WORDS YOU SEE AND HEAR.

Lukas says IT'S IN THE ADVERTISEMENTS
THAT GET YOU TO BUY STUFF.

Zoey says WORDS IN ADVERTISING CAN
SOMETIMES TRICK US IN THE SAME
WAY THAT A MAGICIAN CAN MAKE YOU
LOOK AT ONE THING WHILE THEY'RE
DOING SOMETHING ELSE.

The coin appears on Lukas' hand.

Lukas says COOL.
HOW DID YOU DO THAT?

Zoey says A MAGICIAN NEVER REVEALS HER
SECRETS BUT WE WILL BE REVEALING
SOME ADVERTISING SECRETS.

Lukas says AND LEARNING SOME
COOL MAGIC TRICKS TOO.

They say LET'S GO!

They pull down an animated board that reads "Everything must go!"

A girl with curly hair says WHY DO MAGICIANS LIKE EXAMS?
BECAUSE THEY'RE GOOD
AT TRICK QUESTIONS.

A caption reads "Laughter."

Lukas says LIKE ANY GOOD
MAGICIAN, IF YOU WANT TO SELL
SOMETHING, YOU GOTTA KEEP
SOME TRICKS UP YOUR SLEEVE.

Lukas tries to perform a trick with cards but they fall to the floor.

He says OOPS.

Lukas says I MEAN LIKE SPECIAL WORDS TO
CONVINCE PEOPLE IT'S A GOOD IDEA
TO BUY WHAT YOU'RE SELLING.
WORDS LIKE UNBEATABLE OR ONCE
IN A LIFETIME OR UNBELIEVABLE.
I BET YOU GUYS COULD USE
MAGIC WORDS TO SELL STUFF TOO.

Lukas plays a clip on the TV.

A girl wearing a yellow sweater says ARE YOU TIRED OF DOING
THINGS YOU DON'T WANT TO DO?
WELL, I HAVE THE SOLUTION.
THIS MAGICAL WAND.
IT'LL DO ANYTHING FOR YOU.
AND IT'S ONLY ONE HUNDRED
THOUSAND TRILLION DOLLARS.
ABRACADABRA.

A girl with glasses says IF YOU WANT TO BE FUNNY BUT
YOU'RE NOT, A CLOWN'S NOSE IS A
PERFECT WAY TO BE FUNNY.
PEOPLE WILL LAUGH
AT YOU, GUARANTEED.
ONLY 99.99.

Voices say YAY!

A girl with brown hair says TIRED OF WEAK AND LIMP HAIR?
INTRODUCING FLEX SHAMPOO.
IT WILL GIVE YOUR HAIR,
STRENGTH, BODY AND MUSCLE.

In another clip, Zoey sings wearing a magician costume against an animated background.

Zoey sings MY BUZZ WORDS
ARE BUZZING IN YOUR EARS.
FUN, FRESH, FABULOUS,
BOTTOM AND SINCERE.
I TWIST THE TRUTH
WITH TRICKY TONGUE.
GET THEM NOW, THEY'RE LAST IN
STOCK.
I CHOOSE MY WORDS, JUST THE
PRETTY PARTS
AND HIDE THE REST, IT'S LIKE
AN ART.
WORD MAGICIAN.
WORD MAGICIAN.
TELL YOU HOW TO FEEL.
WORD MAGICIAN.
MY MAGIC WORDS ARE WHAT A
DEAL.
I'M ON THE BUS.
I'M ON YOUR SCREENS.
I'M UP AND DOWN AND IN
BETWEEN.
MIND WHAT YOU WATCH.
BUYER BEWARE BECAUSE WORD
MAGICIANS ARE EVERYWHERE.

Flying words reads "50 percent off, discount, buy."

Lukas says WANT TO MEET A REAL MAGICIAN WHO
HAS WOWED THOUSANDS OF PEOPLE
WITH HIS ILLUSIONS?

Playing the Ukele, Zoey sings READY, SET, GET INTO
POSITION.
THERE'S NO NEED TO
ASK FOR PERMISSION.
WE'RE ABOUT TO MEET
AN AMAZING MAGICIAN.

Lukas says IT'S DAVID ACER ON
TODAY'S EDITION.

David walks in. He is in his late forties, with a short beard and greying curly hair. He wears glasses, black trousers and a dark blue shirt.

David says AH.
HI GUYS.

They say HI.

David says HOW ARE YOU?

Zoey says GOOD, HOW ARE YOU?

David says I'M VERY GOOD TOO.
THANK YOU FOR ASKING.

Lukas says DO YOU REALLY
HAVE MAGICAL POWERS?

David says I DO.
IF BY MAGICAL POWERS YOU MEAN
THE POWER TO MAKE PEOPLE DO WHAT
I WANT AND THINK WHAT I WANT.

(laughing)

David makes a box of crackers appears.

He says CRACKER?

Lukas says SURE.

David says I MADE YOU DO THAT.

David snaps his fingers and they all disappear. Then, they appear sitting.

Zoey says SO, HOW DO MAGIC
WORDS WORK?

David says LIKE WHAT MAGIC WORDS?
LIKE ABRACADABRA?

Zoey says YEAH.

David looks around and says NOTHING HAPPENED.

Zoey chuckles.

David says I THINK
WE'RE OKAY.
I DON'T KNOW IF MAGIC WORDS WORK
REALLY THE WAY YOU'RE SUGGESTING
BUT MAGICIANS DO USE WORDS TO
KIND OF DIRECT AND MISDIRECT
ATTENTION.
DO YOU WANT TO SEE WHAT I MEAN?

Zoey says YEAH.

David opens his hand and says DO YOU SEE THIS COIN?

Zoey and Lukas say NO.

David says THAT'S BECAUSE IT'S INVISIBLE
BUT IF I SQUEEZE IT, IT BECOMES
VISIBLE.

He makes a coin appear.

Zoey says WOW.

David says NOW, IF I TAKE THIS COIN IN MY
HAND AND OPEN MY HAND AND IT'S
NOT THERE.
I CAN TELL YOU IT DISAPPEARED
OR I COULD TELL YOU IT TURNED
INVISIBLE OR I CAN TELL YOU IT
WENT BACK IN TIME AND WHEN IT
WAS IN MY POCKET.

David reaches his pocket and shows them the coin.

David says IN OTHER WORDS, THE TRICK IS
WHAT I SAY IT IS NOT JUST WHAT
YOU SEE.

Zoey says RIGHT.
ARE ADVERTISERS TRICKING ME LIKE
THE WAY YOU TRICK PEOPLE WITH
YOUR ILLUSIONS?

David says I DON'T THINK THEY'RE TRYING TO
TRICK YOU BUT THEY DEFINITELY
WANT TO USE WORDS THAT MAKE
YOU THINK ABOUT THEIR PRODUCTS A
CERTAIN WAY.
IT'S NOT A TUBE OF TOOTHPASTE
IT'S A TUBE OF SUNSHINE.
SOMETHING THAT MAKES YOU THINK
ABOUT THEIR PRODUCT IN A HAPPY
POSITIVE WAY.
SO THEY'RE GONNA CHOOSE
THEIR WORDS VERY CAREFULLY AND
SOMETIMES THEY'RE NOT
TELLING YOU THE WHOLE TRUTH.
NOW FOR EXAMPLE,
LET ME SHOW YOU THIS.

He shows them a paper.

David says WHAT DOES THAT WORD SAY?

Zoey and Lukas say YAWN.

David says EXACTLY.
NOW A RECENT STUDY SHOWED THAT
2 OUT OF 3 PEOPLE WHO SEE THAT
WORD WILL YAWN.

Zoey and Lukas look at the word and nothing happens.

David says IT DIDN'T SAY HOW
LONG IT WOULD TAKE.

(laughing)

David says ANYTHING?

Zoey says NO.

David says OKAY, LET'S TRY A DIFFERENT ONE.
HANG ON A SECOND.

Lukas does a fake yawn and Zoey chuckles.

He shows them another word.

Zoey and Lukas say FART.

David says THAT'S WHAT WE MEAN WHEN WE
SAY WORDS HAVE THE POWER TO MAKE
PEOPLE REACT.
THOSE WERE JUST SILLY EXAMPLES
BUT WHEN ADVERTISERS CHOOSE
PARTICULAR WORDS THEY WANT
YOU TO FEEL A CERTAIN WAY AND
THEY'RE VERY CAREFUL ABOUT THAT.
AS A MAGICIAN YOU EXPECT ME TO
DO MAGIC AND ADVERTISERS USE
WORDS THE SAME WAY
TO PERSUADE YOU.
IF THEY TELL YOU SOMETHING'S
GONNA MAKE YOU FEEL GOOD THEN
WHEN YOU SEE THAT PRODUCT ON A
SHELF YOU AUTOMATICALLY THINK
"THIS IS GOING TO
MAKE ME FEEL GOOD."
NO MATTER WHAT IT IS.

Zoey says RIGHT, YEAH.

David says DEODORANT, A TOOTHBRUSH,
WHATEVER IT ENDS UP BEING.
SO THEY CHOOSE THOSE WORDS
CAREFULLY TO MAKE YOU FEEL A
CERTAIN WAY, TO MAKE YOU WANT TO
BUY THAT PRODUCT.
AND THERE'S ONE MORE
THING I CAN SHOW YOU TOO.
IF YOU TAKE THE COIN IN YOUR
HAND AND SQUEEZE IT AND SHOW
IT'S GONE AND YOU CAN SHOW IT'S
GONE FROM THE OTHER HAND TOO.

Lukas says WHAT?
WHAT DID YOU?

David says CHECK YOUR SOCK.

Surprise, Zoey finds the coin in her socket.

Zoey says BUT DAVID, CHECK YOUR POCKET.

David finds several coins in his pocket.

David says WELL ZOEY,
CHECK THAT BOX.

Zoey opens a box and finds a considerable amount of coins.

Zoey says WELL DAVID, CHECK THE...

Lukas says ZOEY, DAVID, STOP.

David says MAGIC TRUCE.

David and Zoey shake hands.

Zoey says FINE.
She whispers I'LL GET
YOU LATER.

In a clip, Zoey stands in a field near sheep wearing a wolf costume.

Zoey says AND NO LITTLE SHEEP IS COMPLETE
WITHOUT, BBQ SPICE SHOWER GEL.
DON'T MISS OUT.
DON'T BE
LEFT OUT.
BUY IT NOW,
NOW, NOW.

Wearing a sheep costume, Lukas says WHY DO I NEED THIS AGAIN?

Zoey says IT'LL GIVE YOU THAT CONFIDENT
SMOKY SCENT LIKE YOU JUST
STEPPED OFF THE
BARBECUE AND INTO MY MOUTH.
ERR...
I MEAN, IT'LL MAKE YOU FEEL
BEAUTIFUL WHEN YOU LEAVE THE
HOUSE.

Lukas says I DON'T KNOW.

Zoey says THEN WHAT ABOUT THIS FANTASTIC
HONEY GARLIC BODY SPRAY?
TO MAKE YOU SMELL LIKE DINNER,
ERR, I MEAN FEEL LIKE A WINNER.

Lukas says I THINK I SMELL FINE.
WHAT ELSE DO
YOU HAVE FOR SALE?

Zoey says A COUPLE OF THINGS I PICKED UP
FROM LITTLE RED RIDING HOOD'S
GRANDMOTHER'S HOUSE WHEN I
WENT OVER THERE FOR LUNCH.

Lukas says OOH.
WHAT ARE THESE?

Zoey says THOSE ARE SUPER SPECIAL
GRANDMA GLASSES FOR SHEEP THAT
WILL HELP YOU SEE SUPER DUPER
WELL.

Lukas puts the glasses on and says WAIT.
I SEE NOW.
YOU'RE A WOLF.
AH!

Zoey says ARHOOOO!

Lukas screams BAA!
BAAA!
BAAAA!

Zoey runs away with her products.

The girl with curly hair says ARE YOUR LEGS TIRED
OF STANDING ALL DAY?
DO YOU WANT A NICE COZY PLACE
TO SIT THAT FEELS LIKE HOME?
BUY THIS CHAIR NOW
AT ALICE'S STORE.
WHAT ARE YOU DOING
JUST STANDING THERE?
COME AND GET IT.
ON SALE NOW.
555-625 CHAIRS.

Back in the attic, Zoey sits in front of the laptop.

Zoey says I WAS THINKING ABOUT DIFFERENT
WAYS PEOPLE CAN ADVERTISE.
THERE'S SOMETHING
CALLED PRODUCT PLACEMENT.
THAT'S WHEN A COMPANY PUTS A
REAL PRODUCT IN A MOVIE OR TV
SHOW SO THAT YOU MIGHT
REMEMBER IT AND BUY IT LATER.

An animated soda ad plays. A superhero flies carrying a Burp soda truck.

The superhero says AHA.

Zoey says IT'S LIKE A TINY
COMMERCIAL YOU CAN'T SKIP.
IT TURNS OUT THIS KIND OF
ADVERTISING HAS BEEN AROUND FOR
A LONG, LONG TIME.

An old black and white movie clip plays.

Zoey says THIS IS AN OLD SILENT MOVIE
CALLED "THE GARAGE" AND IT'S
PRETTY SILLY.
IF YOU LOOK REALLY CLOSELY
HERE THAT'S AN ACTUAL BRAND OF
GASOLINE.
THEY PLACED A REAL PRODUCT
RIGHT BEFORE OUR VERY EYES.
PAY ATTENTION NEXT TIME YOU
WATCH YOUR FAVOURITE MOVIES OR
SHOWS.
YOU MIGHT BE SURPRISED.

An animated board reads "Game Show."

Contestants clap.

Zoey says WELCOME TO BOLD BILLBOARDS
WHERE CHALLENGERS
TRY TO MATCH THE
PRODUCT WITH THE AD.
TODAY WE HAVE JASMINE AND OPAL
ON TEAM BETTER BUYERS.

Jasmine is around 11 years old. She has short black braids. She wears a beige and black sweater. Opal is around 10 years old. She has blond hair and wears a gray jacket.

Zoey says AND LEO AND RAFAEL ON TEAM
MAGIC MARKETERS.

Leo is around 11 years old. He has blond hair and wears a blue T-shirt. Rafael is around 11 years old. He has short black hair and wears a white long sleeved T-shirt.

Zoey says I'M GONNA SHOW YOU SOME ADS
INSPIRED BY REAL ADS AND A BUNCH
OF ITEMS THAT COULD
POSSIBLY BE SOLD BY THEM.
THE TEAM WITH THE MOST CORRECT
MATCHES OF PRODUCT TO BILLBOARD
WINS.
GOT IT?

Rafael says YEAH.

Opal says GOT IT.

Zoey says TEAM MAGIC
MARKETERS, YOU'RE UP FIRST.

Zoey places the picture of an astronaut on a wooden structure.

Leo says OKAY, ASTRONAUTS.
SOMETHING THAT HAS
TO DO WITH SPACE.

Rafael says YES.

Leo says UM.
MAYBE IT COULD BE THIS, BECAUSE
IT'S LIKE THE ASTRONAUT BOOT.

Rafael says BOOTS, YEAH.

Leo says WE THINK THAT IT'S
THESE BOOTS BECAUSE
IT'S LIKE METAL AND
SPACE KIND OF.
LIKE THE
ASTRONAUTS, KIND OF.

Zoey says SORRY GUYS,
THAT'S WRONG.
DO YOU GUYS MAYBE
HAVE AN ANSWER?

Opal says OKAY, WELL MAYBE COLD MEDICINE
BECAUSE IT'S COLD IN SPACE YOU
KNOW?
I DON'T KNOW OR A
CAR BUT I DON'T
THINK THAT'SRIGHT.
I GUESS WE'LL GO WITH
COLD MEDICINE
BECAUSE IT'S COLD IN
SPACE AND YOU
MIGHT GET A COLD.

Zoey says UNFORTUNATELY
THAT'S WRONG.
ALRIGHT.
LET'S REVEAL WHAT IT IS.

Zoey turns the picture. Now, the astronaut is holding a guitar.

Zoey says BOOM, ELECTRIC GUITAR BECAUSE
THEY THINK THEIR GUITARS ARE OUT
OF THIS WORLD.

Opal says OH, THAT'S SMART.

Zoey says ALRIGHT, TEAM BETTER
BUYERS IT'S YOUR TURN.

Now, Zoey shows them a picture of a ship.

Opal says IT LOOKS LIKE THE TITANIC.
LIFE JACKETS BECAUSE
THE TITANIC SUNK AND...

Jasmine says OKAY.

Opal says YOU SAY IT.
I SAID THE
LAST ONE.

Jasmine says WE THINK IT'S THE LIFE
JACKET BECAUSE IF
THE BOAT SINKS
BECAUSE IT LOOKS LIKE IT'S ABOUT
TO, YOU KNOW, FALL INTO A HOLE,
YOU MIGHT NEED
THE LIFE JACKET.

Zoey says GOOD GUESS BUT THAT'S NOT
IT.
DO YOU GUYS HAVE A GUESS?

Leo says MAYBE UM..

Rafael says THE BOAT BECAUSE
IT'S THE BOAT...

Leo says OH YEAH.

Rafael says SO WE THINK IT'S THE BOAT
BECAUSE IF THE BOAT SINKS
THERE'S OTHER BOATS IN
IT SO YOU COULD GET OUT.

Zoey says ALSO A GOOD GUESS BUT
THAT'S NOT IT EITHER.

She turns the picture and says ALRIGHT, A CAR.
THEY'RE TRYING TO SAY THE CAR
WORKS SUPER WELL ON SNOW AND
ICE.
PRETTY COOL RIGHT?
YEAH.
TEAM MAGIC
MARKETERS BACK TO YOU.

Zoey shows them a picture of a cat chasing a deer.

Leo says SO, PROBABLY NOT
POTATO CHIPS.
NOT A BRUSH.

Rafael says NOT A BRUSH.
NOT CAT FOOD.
I DON'T THINK.

Leo says NO BECAUSE IT'S LIKE...

Rafael says OH YEAH, CAT FOOD BECAUSE HE
HAS TO EAT TO GET FASTER TO GET
TO THE OTHER ANIMALS.

Leo says I THINK MAYBE IT
COULD BE SOMETHING
ELSE BECAUSE THAT
DOESN'T REALLY MAKE
THAT MUCH SENSE
BUT I GUESS MAYBE.

Zoey says DO YOU HAVE AN ANSWER?

Leo says YES, CAT FOOD.

Zoey says GOOD JOB GUYS.
THAT'S RIGHT.

Leo says YES.

Zoey says NICE.
THEY WANT TO MAKE YOU FEEL THAT
IF YOU GIVE YOUR CAT THE CAT
FOOD, IT'LL MAKE IT
FEEL LIKE A LION.
TEAM BETTER BUYERS, YOUR TURN.

Zoey puts a picture of an elegant woman taking a dinosaur for a walk.

Opal says I THINK SOMETHING TO
DO WITH DOGS MAYBE.

Jasmine says I DON'T KNOW.

Opal says THERE'S NOTHING REALLY HERE.
UM.
I THINK POTATO CHIPS I GUESS.
WE GO WITH POTATO CHIPS
BECAUSEIF YOU EAT THEM
YOU WILL SEE THE
WORLD CRAZY.

Zoey says GOOD GUESS BUT
THAT'S NOT IT.
SORRY.
DO YOU GUYS
HAVE AN ANSWER?

Leo says YES.
I THINK...
WELL I THINK IT COULD
BE THE COLD MEDICINE
BECAUSE IT'LL MAKE
YOU FEEL LIKE REALLY STRONG.

Rafael says BUT I THINK IT'S THE MOVIE
BECAUSE THE MOVIE'S SO GOOD THAT
YOU FEEL LIKE YOU'RE
WALKING THE DINOSAUR.

Leo says OKAY, WELL, WE'LL GO
FOR THE DINOSAUR MOVIE
BECAUSE

Rafael says IT'S SO
GOOD, THE MOVIE, IT MAKES
YOU FEEL LIKE IT'S REAL.

Zoey says THAT'S WRONG.
SORRY.

Zoey turns the picture. Leo complaints to Rafael and he chuckles.

Zoey says COLD MEDICINE.
IT'S BECAUSE IF THE DINOSAURS
HAD FLU MEDICINE THEY WOULDN'T
HAVE GONE EXTINCT.
TEAM MAGIC
MARKETERS, IT'S YOUR TURN.

Zoey shows a picture of a zebra that has a few lines missing.

Rafael says MAYBE A PAINTBRUSH
CAUSE...

Leo says MAYBE, YEAH.
PAINTBRUSH BECAUSE THEY WOULDN'T
HAVE LOST THEIR STRIPES THEY
COULD JUST LIKE
PAINT IT BACK ON.

Zoey says SORRY
THAT'S WRONG.
YOU GUYS
HAVE A GUESS?

Opal says YES.

Jasmine says WELL WE THINK IT'S THE LAUNDRY
DETERGENT BECAUSE THE ZEBRA
WASHED OFF
ITS STRIPES.

Zoey says GOOD JOB GUYS.
YOU STOLE THAT POINT.

Opal says YES!

Zoey says AND NOW IT'S YOUR TURN.

Zoey puts a picture of a man in a boat going into a waterfall.

Opal says I WOULD SAY THE LIFE
JACKETS.

Jasmine says I THINK IT'S THE CAT LITTER SO
IT COULD DRY UP ALL THE WATER SO
HE DOESN'T FALL OFF THE CLIFF.

Opal says UH, THAT'S PRETTY CRAZY.

Jasmine says YUP, I KNOW.

Opal says I DON'T KNOW.
FINE.
WE THINK IT'S THE
CAT LITTER TO DRY UP
ALL THE WATER.

Zoey says SORRY
THAT'S WRONG.
DO YOU GUYS HAVE A GUESS?

Leo says I DON'T THINK
IT'S THE LIFE JACKET
BECAUSE THAT'S TOO
OBVIOUS.

Rafael says OH, MAYBE THE HEADPHONES
BECAUSE IT'S SO POWERFUL THAT HE
CAN'T HEAR HE'S GONNA FALL.

Leo says OH YEAH.
SO THAT HE CAN'T
HEAR THE WATERFALL.
SO WE THINK IT'S
THE HEADPHONES.

Zoey says GOOD JOB GUYS.
YOU GOT THE LAST ONE.

Leo and Rafael say YES.

Zoey says IT'S BECAUSE WHEN YOU
PUT THE HEADPHONES
ON EVERYTHING ELSE IN
THE WORLD DISAPPEARS.
GOOD JOB.
OKAY, SO I HAVE THE RESULTS.
IT WAS A REALLY
REALLY CLOSE GAME.
YOU GUYS WENT
BACK AND FORTH.
WE STOLE POINTS.
BUT THE TEAM THAT WON
TODAY WAS MAGIC MARKETERS.

The scores read "Better Buyers: 1 point. Magic Marketers: 2 points."

Zoey says GOOD JOB GUYS.
THANKS FOR PLAYING
BOLD BILLBOARDS.

(clapping)

A girl with long black hair says THIS SATURDAY MORNING I WAS
BIKING AND THE SUN WAS SO
BLINDING I
COULDN'T SEE ANYTHING.
I REACHED INTO MY SCHOOLBAG
AND PULLED OUT THESE CLEAR PATH
SUNGLASSES.
I PUT THEM ON AND I
SAW A CLEAR PATH.

An animated sun says YAY!

The girl with long black hair says IF YOU WANT A CLEAR PATH BUY
THESE CLEAR PATH SUNGLASSES.
ONLY 9.99.

In the attic, Lukas says I'VE BEEN THINKING ABOUT
HOW WORDS ARE USED IN ADS
TO GET PEOPLE TO FEEL EMOTIONS
LIKE HAPPY OR EXCITED OR EVEN
SAD.
I'M TRYING TO PROGRAM BOOBOO
BOT TO USE THESE MAGIC AD WORDS.

Lukas types in a key on the laptop and BooBoo Bot says BOOBOO BOT
READY TO ADVERTISE.

Lukas says OKAY BOOBOO BOT HOW WOULD
YOU SELL THIS SANDWICH?

BooBoo Bot says THE SLEEK DESIGN MAKES IT THE
FASTEST SANDWICH IN THE WORD.

Lukas says NO BOOBOO BOT.
THOSE WORDS WORK BETTER
FOR A CAR NOT A SANDWICH.

BooBoo Bot says EXPERIENCE THE BUBBLY
EFFERVESCENCE OF SANDWICH AND
YOU WILL NEVER BE THIRSTY AGAIN.

Lukas says NO BOOBOO BOT
SANDWICHES MAKE YOU THIRSTY.

BooBoo Bot says WEARING A FASHIONABLE SANDWICH
WILL MAKE YOU LOOK COOL.

Lukas says LOOKS LIKE BOOBOO BOT HAS
THE WORDS RIGHT BUT JUST DOESN'T
KNOW WHERE TO PUT THEM .

BooBoo Bot says SANDWICH IS PROVEN TO BE
GUARANTEED MIRACLE PRODUCT.

Lukas says THAT'S A BIT OVER
THE TOP BUT I LIKE
WHERE THIS IS GOING.

BooBoo Bot says RE-RE-RE-REDUCED
PRICE RECOMMENDED.
REVOLUTIONARY
SENSATIONAL SANDWICH.
DA DA DA DA DA DA DA DA...

Several adjectives appear printed on the screen.

Lukas rushes to turn BooBoo Bot off and says LOOKS LIKE I
STILL GOT A FEW
KINKS TO WORK OUT.

Zoey says IT'S THE WACKY CHALLENGE

Lukas says WITH YOUR HOSTS ZOEY AND LUKAS.

Zoey and Lukas sit at a desk wearing wigs and checked red and black jackets.

Zoey says WELCOME TO TODAY'S
CHALLENGE, SUPERMARKET
SHAKEDOWN.

Lukas says WE'VE TURNED OUR
CHALLENGE COURSE INTO A
SUPERMARKET FULL
OF SHOPPING SNAGS
AND DISCOUNT DETOURS.

Zoey says LET'S MEET
OUR CHALLENGERS.

Lukas says OUR FIRST TEAM IS CHARLOTTE AND
MACKENZIE ON TEAM SAVVY
SHOPPERS.

Charlotte is around 11 years old. She has blond hair in a ponytail and wears a blue T-shirt. Mackenzie is around 11 years old. He has brown hair and wears a blue T-shirt.

Charlotte and Mackenzie say LET'S SHOP!

Zoey says AND GOING UP
AGAINST THEM TODAY
ARE AUDRA AND BRAD.
THE COOL CONSUMERS.

Audra is around 10 years old. She has brown hair in a ponytail and wears a yellow T-shirt. Brad is around 11 years old. He has short brown hair and wears a yellow T-shirt.

Audra and Brad high-five and say SHOP 'TIL YOU DROP!

Lukas says YOUR GOAL IS TO
COMPLETE OUR SHOPPING
RACE COURSE IN THE
FASTEST TIME
POSSIBLE.

A close-up shot shows a tower made of gray cans with the picture of a fly and an orange one at the bottom.

Zoey says AT THE BOTTOM OF THOSE TOWERS IS
A KID FRIENDLY PRODUCT THAT
NEEDS TO BE PLACED HIGHER UP AT
YOUR EYE LEVEL BEFORE YOU PUT IT
IN YOUR CART.
THEN IT'S OVER TO
OUR BALL MEGA SALE.

Colourful balls sit on boxes with signs that read "Special, half price."

Lukas says EVERYTHING MUST GO GO GO!

Zoey says GO INTO YOUR SHOPPING
CARTS.

Lukas says WHEN YOUR CART IS FULL RUN TO
THE OTHER END OF THE STORE FOR A
CARTON OF MILK.

Zoey says THEN HEAD OUT TO THE
CHECKOUT FINISH LINE.
SHOPPERS ARE
YOU READY?

Shoppers yell YEAH!

Lukas says SHOP!

Brad pushes the cans at the bottom of the tower.

Lukas says COOL CONSUMERS TRYING TO GO
FAST BY PUSHING OUT THE KID
FRIENDLY CAN BUT THEIR TOWER
IS FALLING APART.

Zoey says TEAM SAVVY SHOPPERS IS
TAKING A DIFFERENT APPROACH BY
CAREFULLY TAKING DOWN THEIR
TOWER AND REBUILDING IT BUT WILL
THIS STRATEGY WORK?

Brad says WE'RE GONNA
TAKE THIS ONE.

Lukas says STORES PUT PRODUCTS FOR
KIDS AT THEIR EYE LEVEL SO THAT
KIDS SEE THEM EASILY AND
WANT TO BUY THEM.

Zoey says THAT'S SO SNEAKY.

Lukas says COOL CONSUMERS DONE.
THEY'RE HEADING
FOR THE MEGA SALE.
LOOK AT THEM GO BUT
IT'S STILL EARLY ZOEY.
TEAM SAVVY SHOPPERS
CAN STILL KETCHUP.

Zoey says HAHA.
KETCHUP.
CATCH UP.
GOOD ONE.

Charlotte places the orange can on their shopping cart.

Lukas says AND THEY'RE DONE.
THE COOL CONSUMERS FILLING THEIR
CART WITH THOSE BALLS FROM OUR
MEGA SALE.

Zoey says SALES CAN MAKE IT SEEM LIKE
YOU DON'T HAVE A LOT OF TIME OR
ELSE YOU'LL MISS OUT.

Lukas says THEY CAN'T LEAVE ANY
BALLS ON THE FLOOR.
CLEAN UP
IN AISLE 7.

Lukas and Zoey chuckle.

Zoey says TEAM SAVVY SHOPPERS
DROPPING SOME BALLS TOO.
LOOK AT THEM GO.
THEY'VE ALMOST CAUGHT UP.

Lukas says OH, WHAT A COME BACK.
TEAM SAVVY SHOPPERS
IS NOW IN THE LEAD.

Zoey says THEY JUST HAVE TO
GET THEIR MILK.

Lukas says BUT TEAM COOL CONSUMERS
IS HOT ON THEIR HEELS.
IT'S SO CLOSE.

Charlotte says OH, THERE'S ACTUAL
MILK IN THERE.

Brad says OKAY, GET THE BALL,
GET THE BALL.

Zoey says IT'S A MAD DASH
FOR THE FINISH LINE.

Lukas says OH, INCREDIBLE COME BACK
BY TEAM COOL CONSUMERS.
THEY WIN!

Zoey says WOOHOO!
ALRIGHT,
GOOD JOB.

Audra and Brad say COOL CONSUMERS!

Brad says YEAH!

Zoey says CHALLENGERS, WHY DO YOU
THINK STORES PUT
SOME ITEMS LIKE CANDY
AND SUGAR CEREALS
AT KID'S EYE LEVEL?

Brad says IT'S SO THAT THEY MAKE
MORE MONEY BECAUSE
THE CHILDREN LIKE
THE JUNK.

Charlotte says IT'S DEFINITELY
WHAT A KID WANTS.
THEY ARE TRYING TO TRICK
KIDS INTO BUYING THINGS THEY
SHOULDN'T BUY.

Lukas says WHY DO YOU THINK THE
MILK IS USUALLY SO FAR
AWAY FROM THE
ENTRANCE OF
THE DOOR?

Mackenzie says SO THAT WHEN THEY'RE
LOOKING FOR THE MILK THEY
GO THROUGH THE
WHOLE STORE AND THEY SEE A LOT
OF STUFF THAT THEY DON'T NEED
BUT THEY BUY IT ANYWAY.

Lukas says THAT'S EXACTLY
RIGHT.

Zoey says WHY DO YOU THINK STORES
USE BIG SALES PITCHES
LIKE 50 percent OFF AND 1
DAY ONLY?

Audra says THEY JUST WANT
TO ATTRACT PEOPLE
TO COME.

Charlotte says MOST OF IT'S JUST FAKE, LIKE
IT'S PROBABLY NOT EVEN 50 percent OFF.

Audra says PEOPLE END UP BUYING
MORE STUFF AND
COMPANIES LIKE THAT.

Brad says IT IS SNEAKY BUT IT'S
GOOD ADVERTISEMENT.

Zoey and Lukas nod.

Zoey says AMAZING JOB
EVERYONE.
THANKS FOR
PLAYING SUPERMARKET
SHAKEDOWN.

Shoppers say BYE.

A girl with long curly brown hair says DO YOUR KIDS TALK TOO MUCH?
WELL NOW, FOR ONLY 89.95, YOU
CAN BUY THIS SPECIAL TAPE MOUTH
CONCEALER TO SHUT YOUR KIDS UP
AND IF YOU WANT A SPECIAL DEAL
YOU CAN GO TO OUR WEBSITE
ITSTOTALLYFAKE.COM AND GET THE
ONES THAT DON'T RIP
OFF THE CHILD LIPS.

An animated mouth says OW.

She continues IF YOU 'D LIKE THAT FOR YOUR
CHILD YOU CAN TOTALLY CONTACT US
AT ITSTOTALLYFAKE.COM.

Lukas walks into the attic holding ads.

He says WOW.
THEY EVEN SEND
ADVERTISEMENTS
IN THE MAIL.

Zoey says OOH, RECYCLING.
MY FAVOURITE.

Lukas says HEY.
THIS ONE'S FROM
DAVID ACER.

Zoey says THE MAGICIAN WHO
TAUGHT US THAT
AWESOME COIN TRICK.
HOW NICE.
I WONDER WHAT HE
WROTE TO ME ABOUT.

She opens an envelope and several coins fall out.

Zoey says WHOA!

Lukas says WHOA!
HOW DID HE DO THAT?

Zoey says MAGIC.

Zoey plays the Ukele and sings SO THAT'S
OUR SHOW.
IT'S TIME TO GO.
WE HOPE YOU HAD SOME FUN.

Lukas says WITH MAGIC, ILLUSION
AND MEDIA CONFUSION.

Zoey says AND NOW OUR
SHOW IS DONE.

BooBoo Bot says BOOBOO BOT 50 percent OFF.
WEE!

Music plays as the end credits roll.

Dressed as a magician, Zoey sings MY BUZZ WORDS
ARE BUZZING IN YOUR EARS.
FUN, FRESH, FABULOUS,
BOTTOM AND SINCERE.
I TWIST THE TRUTH
WITH TRICKY TONGUE.
GET THEM NOW. THEY'RE LAST
IN STOCK
I'M ON THE BUS.
I'M ON YOUR SCREENS.
MIND WHAT YOU WATCH.
BUYER BEWARE BECAUSE WORD
MAGICIANS ARE EVERYWHERE.

Logo: Apartment 11 Productions.

Miss B says NOW, LET'S MOVE ON
TO THE SECOND VIDEO.
IT'S AN EPISODE
OF
THE HOMEWORK ZONE.
IN THIS EPISODE,
TEACHER SHAHANA TEACHES
US SOMETHING REALLY SPECIAL.
DON'T FORGET TO LOOK
FOR THE PURPOSE AND
AUDIENCE OF THIS VIDEO.

Teacher Shahana stands in front of a big screen.

Teacher Shahana is in her twenties, with above the shoulder straight brown hair. She wears black leggings and a blue Homework Zone T-shirt.

A caption on the screen reads "Improper fractions and mixed numbers."

She says HI, TVOKIDS.
I'M TEACHER SHAHANA.
AND I'M HERE TODAY
TO TALK TO YOU
ABOUT IMPROPER FRACTIONS
AND MIXED NUMBERS.
NOW, BEFORE WE BEGIN,
LET'S REVIEW WHAT A FRACTION IS.
NOW, A FRACTION IS A
PART OF A WHOLE.
SO, FOR EXAMPLE, IF I HAVE
A WHOLE CHOCOLATE BAR
THAT'S DIVIDED INTO
FOUR EQUAL PIECES
AND I EAT ONE PIECE
OUT OF THE FOUR...
THAT WOULD
MEAN THAT I'VE EATEN
ONE FOURTH OR ONE QUARTER
OF THE CHOCOLATE BAR,
AND THAT WOULD BE
MY FRACTION.
NOW, KEEP IN MIND, JUST IF YOU
FORGOT, IN CASE YOU FORGOT,
THE NUMBER AT THE
TOP OF THE FRACTION
IS WHAT WE
CALL THE NUMERATOR,
AND THE NUMBER AT THE BOTTOM
IS CALLED THE DENOMINATOR.
NOW, WHEN THE NUMERATOR IS
SMALLER THAN THE DENOMINATOR,
THAT'S WHAT WE CALL A
PROPER FRACTION.

Now a question appears on screen that reads "Let's say I buy four candy bars to share with my friends."

Pictures of the 4 friends appear with different fractions of the candy bars below.

Shahana says NOW, LET'S SAY I GO OUT AND
I BUY FOUR CHOCOLATE BARS
TO SHARE WITH
MY FRIENDS.
NOW, NOTICE THAT
THE CHOCOLATE BARS
ARE STILL DIVIDED INTO FOUR
EQUAL PIECES EACH.
LET'S SAY THE FIRST FRIEND
EATS ALL OF HIS CHOCOLATE BAR,
BECAUSE HE'S
REALLY HUNGRY.
SO HE'S EATEN FOUR FOURTHS
OF HIS CHOCOLATE BAR
OR FOUR QUARTERS.
THE SECOND PERSON ALSO EATS
THE ENTIRE CHOCOLATE BAR
OR FOUR QUARTERS.
THE THIRD PERSON
DOES THE SAME.
SO THAT'S ANOTHER
FOUR QUARTERS.
BUT I'M NOT
THAT HUNGRY ANYMORE,
SO I EAT ONLY ONE QUARTER
OF MY CHOCOLATE BAR.
NOW, IF WE ADD UP ALL
OF THOSE AMOUNTS...
FOUR PLUS FOUR PLUS FOUR
PLUS ONE MORE QUARTER
GIVES ME A TOTAL
OF 13 QUARTERS.
NOW, THIS FRACTION LOOKS
A LITTLE BIT DIFFERENT
THAN WHAT WE'VE
SEEN BEFORE,
BECAUSE THE
NUMBER AT THE TOP
IS BIGGER THAN THE
NUMBER AT THE BOTTOM,
OR IN OTHER WORDS,
THE NUMERATOR
IS BIGGER THAN
THE DENOMINATOR.
LOOKS A LITTLE
BIT FUNNY,
BUT IT DOES EXIST,
AND IT'S CALLED
AN IMPROPER FRACTION.
NOW, IF WE WANT OUR
IMPROPER FRACTION
TO LOOK A LITTLE
BIT MORE FRIENDLY,
HERE'S WHAT WE
MIGHT DO.
WE'LL GO BACK TO THE
QUESTION THAT WE JUST DID.

Now the screen shows the improper fraction the left and the mixed number to the right.

Shahana says AND WE SAID THAT
THE FIRST THREE FRIENDS
EAT ALL FOUR PIECES OF
THEIR WHOLE CHOCOLATE BAR
AND I ONLY EAT ONE.
SO, WE SAID
THAT ALTOGETHER,
THAT GIVES
US 13 QUARTERS.
OKAY. NOW, IF YOU
LOOK REALLY CLOSELY,
YOU'LL NOTICE THAT
THAT'S THE SAME THING
AS ONE, TWO,
THREE WHOLE
CHOCOLATE BARS
AND ONE QUARTER
OF A CHOCOLATE BAR
OR IN OTHER WORDS,
THREE AND A QUARTER.
SO THEREFORE,
THIS AMOUNT IS EXACTLY
THE SAME THING AS THIS AMOUNT,
AND THEREFORE, WE CAN
CHANGE AN IMPROPER FRACTION
TO A MIXED NUMBER.
NOW, A MIXED NUMBER
IS WHAT WE SEE OVER HERE,
WHICH IS A WHOLE NUMBER WITH
A FRACTION ADDED ONTO IT.
SO, WE CAN CHANGE
AN IMPROPER FRACTION
TO A MIXED NUMBER...
AND THE OTHER
WAY AROUND.

A caption reads "13 quarters is the same as 3 and a quarter."

Shahana says THANKS FOR
LISTENING, TVOKIDS.
I'M TEACHER SHAHANA,
AND NOW, YOU KNOW ALL
ABOUT IMPROPER FRACTIONS
AND MIXED NUMBERS.

Miss B says WELCOME BACK.
SO, WHAT DID YOU
DISCOVER THIS TIME?
WHAT WAS THE PURPOSE
OF THAT VIDEO?
IF YOU THOUGHT THAT IT WAS TO
TEACH ABOUT FRACTIONS...
DING, DING, DING...
YOU WERE RIGHT.
WHAT ABOUT THE
INTENDED AUDIENCE?
IF YOU THOUGHT THAT IT
COULD BE A CHILD,
YOU'D BE RIGHT.
MAYBE YOU EVEN SAID
THAT IT COULD A CHILD
IN ABOUT GRADE FOUR,
BECAUSE YOU REMEMBER
LEARNING ABOUT FRACTIONS
IN GRADE FOUR.
THE TOPIC FOR THESE TWO
VIDEOS WERE VERY SIMILAR.
THEY BOTH WERE
ABOUT MATHEMATICS.
THE PURPOSE WAS
ALSO SIMILAR.
THESE TWO VIDEOS
WERE CREATED
TO TEACH AN AUDIENCE
ABOUT A CONCEPT IN MATH.
THE INTENDED
AUDIENCE, HOWEVER,
THEY WERE DIFFERENT...
YOU MAY SAY A
LOT DIFFERENT...
BECAUSE THE FIRST VIDEO
FROM
NUMBERBLOCKS
WAS CREATED FOR
VERY YOUNG CHILDREN
AND THE SECOND VIDEO FROM
HOMEWORK ZONE
WAS CREATED
FOR JUNIOR STUDENTS.
OKAY. NOW THAT OUR MIND
IS ALL WARMED UP FOR LEARNING,
LET'S MOVE ON TO
THE LESSON.
WE WILL START OFF BY LOOKING
AT MEDIA TYPES AND USES.
LET'S GET OUT
THAT PAPER,
DIGITAL OR AN ACTUAL
PIECE OF PAPER.
WE'RE GOING TO START OFF WITH A
"THINK AND SHARE" EXERCISE.
YOU WILL REPEAT
THIS EXERCISE
THROUGHOUT
OUR HOUR TOGETHER.
IN THIS EXERCISE,
I'LL ASK YOU A
QUESTION,
AND YOUR JOB IS TO
THINK OF YOUR ANSWER,
THEN SHARE IT
BY WRITING IT DOWN.
IF YOU ARE
WORKING DIGITALLY,
YOU CAN ALSO USE
THE DICTATE BUTTON
TO HELP YOU
SHARE YOUR IDEAS,
INSTEAD OF TYPING.
IF YOU'RE WORKING
IN WORD,
LOOK FOR THE LITTLE
MICROPHONE ICON
ACROSS THE TOP OF
YOUR PAGE,
AND IF YOU'RE
WORKING IN DOCS,
SELECT TOOLS
AT THE TOP
AND THEN SCROLL DOWN TO LOOK FOR
THE VOICE TYPING OPTION.
HOWEVER YOU
CAN SHARE, JUNIORS,
PLEASE DO IT,
BECAUSE WHEN YOU
SHARE YOUR THINKING,
IT HELPS YOU TO
ENGAGE IN THE LESSON.
AND WHEN YOU ENGAGE
IN THE LESSON,
IT IS WAY MORE FUN AND
MEANINGFUL FOR YOU.
TO HELP WITH THE ORGANIZATION
OF YOUR THINKING,
WRITE THE TITLE "TYPES OF
MEDIA" AT THE TOP OF YOUR PAGE,
JUST LIKE THIS.
"TYPES...
OF... MEDIA."
OH, I ALWAYS LIKE TO PUT A
LITTLE LINE UNDERNEATH MY TITLE.

She writes down on a clipper folder "TYPES OF MEDIA."
THERE ARE MANY DIFFERENT
TYPES OF MEDIA.
SOME EXAMPLES COULD
INCLUDE POSTERS OR VIDEOS,
BOOKS, OR
EVEN ARTICLES.
IN A MOMENT, I'M
GOING TO ASK YOU...
I'M SORRY.
I'M GOING TO...
IN A MOMENT,
I'M GOING ASK TO YOU
TO ANSWER SOME QUESTIONS
ABOUT MEDIA TYPES,
BUT FIRST, LET'S CREATE A
T CHART ON YOUR PAGE
SO THAT YOU CAN
RECORD YOUR THINKING.
A T CHART LOOKS
LIKE THIS.
I'M SURE YOU
KNOW THIS,
BUT LET ME SHOW
YOU ANYWAY.

She draws a big "T" on the sheet so it's divided in two columns.

She says OKAY? AND WE'RE GOING
TO LABEL ONE SIDE
"TYPE OF MEDIA."
AND WE'RE GOING TO
LABEL THE OTHER SIDE
"PURPOSE OR USE."
AND TO REPRESENT
THE "OR,"
YOU CAN JUST PUT
A BACKSLASH IN THERE.
JUST LIKE THIS.
OKAY. NOW,
IT'S YOUR TURN.
WHAT OTHER TYPES OF
MEDIA CAN YOU THINK OF?
WHAT DO YOU THINK THE PURPOSE
OF THE TYPE OF MEDIA IS?
PAUSE THE VIDEO
AND SHARE WHAT YOU KNOW.
WHEN YOU'RE DONE,
COME ON BACK.
WELCOME BACK.
I'M GLAD YOU HAD A CHANCE
TO SHARE YOUR IDEAS
ABOUT SOME OTHER TYPES OF
MEDIA THAT YOU KNOW.
I HAVE A CHART
TO SHARE WITH YOU
ABOUT SOME IDEAS
THAT I CAME UP WITH.
YOU CAN COMPARE
IT WITH YOURS
AND SEE IF WE THOUGHT
OF THE SAME TYPES OF MEDIA.
OKAY.
THE FIRST TYPE OF MEDIA
THAT I CAME UP WITH
IS SOMETHING THAT YOU'RE
PROBABLY VERY FAMILIAR WITH.
IT'S A POSTER.
A POSTER...
THE PURPOSE OF A POSTER IS
TO ANNOUNCE AN EVENT
OR PROMOTE A BUSINESS
AND MAY EVEN TEACH
YOU SOMETHING.
THE NEXT TYPE OF MEDIA
THAT I THOUGHT OF
WAS A VIDEO.
A VIDEO'S PURPOSE ALSO
IS TO ANNOUNCE AN EVENT,
PROMOTE A BUSINESS,
OR EVEN TEACH
YOU ABOUT SOMETHING,
BUT IN SOME CASES,
IT'S MUCH MORE
AESTHETICALLY PLEASING,
BECAUSE IT HAS LOTS
OF PICTURES AND MUSIC
AND CAN REALLY DRAW
THE AUDIENCE IN.
ANOTHER PURPOSE OF A VIDEO
IS THAT IT CAN INCLUDE
A LOT OF INFORMATION
IN A VERY SHORT TIME.
PEOPLE TEND TO LIKE THIS,
BECAUSE THEY CAN LEARN A LOT
BUT DON'T HAVE TO SPEND A LOT
OF TIME REVIEWING IT.
THE LAST TYPE OF MEDIA
THAT I WANTED TO TALK
TO YOU ABOUT TODAY
IS KIND OF AN OLD-SCHOOL ONE,
AND I'M TALKING ABOUT BOOKS.
BOOKS-- A PURPOSE OF A BOOK...
WELL, THERE'S MANY OF THEM,
BUT I THINK THAT
THE BIGGEST PURPOSE
OR THE MOST IMPORTANT PURPOSE
IS THAT IT TEACHES US
OR GIVES US INFORMATION.
IT ALSO CAN HOLD A
LOT OF HISTORY.
IN THE PREVIOUS
ACTIVITY,
YOU EXPLORED DIFFERENT
TYPES OF MEDIA,
THEIR PURPOSE
AND USES.
WHEN DESIGNING A
MEDIA TEXT,
THE DESIGNER
MUST FIRST DECIDE
WHICH TYPE
OF MEDIA IS BEST
FOR THE PURPOSE AND THE
TARGET AUDIENCE.
IN OTHER WORDS,
THEY NEED TO CHOOSE A FORM
TO FIT THE PURPOSE OF THE MEDIA.
LET'S IMAGINE THAT THERE
IS AN UPCOMING SCIENCE FAIR
AT YOUR SCHOOL.
WHAT FORMS OF MEDIA
COULD YOU USE
TO LET EVERYONE KNOW
ABOUT IT?
THERE ARE MANY OPTIONS
TO CONSIDER HERE.
YOU COULD DESIGN
A POSTER,
A FLYER,
A VIRTUAL
ADVERTISEMENT,
OR A PODCAST,
AND THERE ARE MANY
BENEFITS TO EACH OF THESE.
FOR EXAMPLE,
A POSTER IS
A TYPE OF MEDIA
THAT IS OFTEN
POSTED ON A WALL
OR AT THE SIDE OF
A BUILDING
SO PEOPLE WALKING BY
COULD SEE IT.
A FLYER CAN BE
DIGITAL OR PAPER
AND IS OFTEN GIVEN TO
A PERSON FOR THEM TO KEEP
SO THEY CAN GO BACK
AND REVIEW IT.
A VIRTUAL ADVERTISEMENT
IS SHORT,
LIKE A COMMERCIAL,
AND PEOPLE LIKE THIS,
BECAUSE IT'S ENGAGING.
THEY CAN ALSO PAUSE
AND REWIND IT.
A PODCAST IS LONGER.
THIS ALLOWS FOR MORE TIME
FOR EXPLANATIONS
AND MORE ADDITIONAL INFORMATION
TO BE COMMUNICATED.
SO, HOW
DO YOU DECIDE?
WELL, KNOWING THE
TARGET AUDIENCE
AND THE PURPOSE
MAY HELP YOU WITH
THIS DECISION.
SO, LET'S SAY,
FOR THE SCIENCE FAIR,
YOU ARE GOING TO BE TALKING
TO GRADE FOUR TO SIX STUDENTS,
AND THE PURPOSE OF THE
MEDIA IS TO, WELL,
FIRST, COMMUNICATE
THE TIME, DATE,
AND LOCATION OF
THE SCIENCE FAIR.
ANOTHER PURPOSE
OF YOUR MEDIA
WOULD BE TO EXPLAIN HOW TO
PARTICIPATE IN THE FAIR,
SO, INCLUDING HOW
TO ENTER,
WHAT THE RULES ARE,
AND THE REQUIREMENTS.
ANOTHER PURPOSE OF YOUR MEDIA
WOULD BE TO PROVIDE INFORMATION
TO ALL THE PEOPLE WHO WISH TO
PARTICIPATE IN THE SCIENCE FAIR.
OKAY. IT'S TIME FOR A
"THINK AND SHARE."
REMEMBER THIS POSTER THAT
WE TALKED ABOUT,
ABOUT THE TYPES
OF MEDIA?
WHAT MEDIA FORM WOULD YOU
CHOOSE FOR THE SCIENCE FAIR,
AND WHY?
TO HELP YOU DECIDE,
THINK OF
THE INFORMATION
THAT YOU WANT TO INCLUDE
IN YOUR MEDIA FORM,
AND ASK YOURSELF HOW YOU WOULD
WANT TO ORGANIZE THE INFORMATION
IN ORDER TO APPEAL TO
GRADES FOUR TO SIX STUDENTS.
WELCOME BACK,
TVOKIDS.
I HOPE YOU HAD SOME
TIME TO THINK AND SHARE
ABOUT THE MEDIA FORM THAT
YOU WOULD CHOOSE
FOR THE SCIENCE FAIR
FOR OUR GRADE FOUR
TO SIX STUDENTS.
I CAN IMAGINE THAT YOU MAY
HAVE THOUGHT OF A FEW IDEAS.
ONE COULD
HAVE BEEN A FLYER.
THIS WOULD BE A
GOOD CHOICE,
BECAUSE YOU COULD
USE LOTS OF ILLUSTRATIONS
AND SIMPLE TEXT,
PLUS SHORT SAYINGS.
THIS WOULD APPEAL TO THE TARGET
AUDIENCE OF JUNIOR STUDENTS,
BECAUSE IT WOULD BE
FUN AND EASY TO READ.
YOU HAVE WORKED
SO HARD,
AND NOW, WE WANT TO
TAKE A BODY BREAK
SO THAT YOU
CAN RECHARGE.
IT'S IMPORTANT WHEN YOU'RE
SITTING AND LEARNING
FOR A LONG TIME TO
GET UP AND GET ACTIVE.
IT GETS YOUR
CIRCULATION GOING,
AND IT HELPS YOUR
BRAIN TO RESET.
SO, FIRST
THING FIRST.
THE FIRST THING IS
THAT YOU NEED
TO HAVE A SAFE
PLACE TO EXERCISE,
SO LOOK AROUND
YOUR AREA.
IS IT FREE FROM
TRIPPING HAZARDS?
DO YOU HAVE ENOUGH
ROOM TO MOVE AROUND?
IF SO, YOU'RE READY
FOR A BODY BREAK.
HAVE FUN RECHARGING!

(music plays)

Against a yellow starry backdrop, the name of the show reads "Power up."

Lucas sits at home.

Lucas is in his twenties, with short brown hair and wears a blue hooded sweatshirt and a backward dark gray cap.

He says HEY, TVOKIDS.
LUCAS HERE.
WELCOME TO
TODAY'S POWER UP.
I'M SO EXCITED
YOU'RE HERE.
IT'S GOING TO
BE AN AWESOME DAY.
WE'RE GOING TO HAVE
A CIRCUS THEME.
I HAVE
BEEN STRETCHING.
I'M READY TO
BE AN ACROBAT,
BUT TVOKIDS, I WANT TO MAKE SURE
THAT YOU GUYS MAKE SOME ROOM.
MAKE SURE YOU HAVE ENOUGH
SPACE TO MOVE AROUND.
MAKE SURE YOU HAVE
WATER NEARBY,
BECAUSE THAT'S
REALLY GOING TO HELP.
MAKE SURE TO HAVE
A GOOD STRETCH AND...
HEY, MAKE SURE
TO HAVE A FRIEND!

At her house, Laura sits in front of the TV.

Laura is in her twenties, with long straight brown hair in pigtails. She wears printed blue tights and an orange T-shirt with white and blue stripes on the sleeves.

She says TIME FOR
BIG TOP
ACADEMY!
ALRIGHT.

Lucas says NO! LAURA!

Laura says WHAT? HUH?

Lucas says LAURA, HEY, IT'S LUCAS. HEY.

Laura says YEAH. SORRY. I...
OH. UM, WHAT
ARE YOU DOING?

Lucas says DID YOU SAY
"BIG
TOP
ACADEMY"?
IT'S NOT
BIG TOP
ACADEMY.
WE'RE DOING POWER UP.
IT'S CIRCUS-THEMED.
DO YOU WANT TO JOIN IN?

Laura says OH. UM, ACTUALLY,
I HAVE A-- A REALLY
IMPORTANT, UM,
VIDEO MEETING
TO BE AT...

Lucas says A VIDEO MEETING?

Laura says RIGHT NOW. YEAH.

Lucas says OKAY. THAT...

Laura says SO I CAN'T POWER UP. SORRY.
(LAUGHING AWKWARDLY)

Lucas says THAT'S A BIT ODD, BUT OKAY.

Laura says OKAY.

Lucas says WE'LL CATCH YOU LATER, LAURA.
IT'S ALL GOOD.
OKAY.
WEIRD. I DIDN'T KNOW
ABOUT HER VIDEO MEETING,
BUT TVOKIDS,
WE'RE STILL GOING TO DO
A CIRCUS-THEMED
POWER UP.
SO, PLEASE WELCOME
A HEALTH AND PHYS ED...
WAIT. LAURA!

Laura changes channels and says BIG TOP ACAD...

Lucas says LAURA, WHAT ARE YOU DOING?

Laura says OH.

Lucas says WHY ARE YOU WATCHING
BIG TOP ACADEMY?
I
THOUGHT YOU HAD A MEETING.
I'M NOT! I'M ON

Laura says THE VIDEO, UH, MEETING.
OKAY. YOU...
YOU KNOW WHAT?
UH, LET'S-- I'LL DO IT.
WE'LL DO A POWER UP.

Lucas says OKAY.

Laura says I CAN-- YEAH.
I'LL CATCH UP LATER
WITH THE VIDEO.

Lucas says GREAT. WELL, I'M GLAD YOU'RE
STICKING AROUND, LAURA,
AND TVOKIDS, PLEASE
WELCOME ANDREA,
OUR HEALTH AND
PHYS ED TEACHER.
HEY, ANDREA.

A caption reads "H and PE teacher Andrea."

Andrea is in her twenties, with long straight brown hair in a half do. She wears black tights and a blue T-shirt.

She says HI, LAURA! HI, LUCAS!
MY NAME IS
ANDREA HAEFELE,
AND I'M A HEALTH AND
PHYSICAL EDUCATION TEACHER.
AND WHEN I'M NOT TEACHING
KIDS LIKE YOU,
I'M AN OPHEA AMBASSADOR,
WHERE I GET ALL KIDS IN ONTARIO
UP, OUT, AND ACTIVE.
AND THAT'S
TWO MILLION KIDS.
SO, TODAY, WE HAVE A GREAT
CIRCUS THEME, TVOKIDS,
WHERE WE WILL BE GETTING
YOU OUT OF YOUR COUCH,
AND YOU WILL
BE USING AN OBJECT.

She grabs a small teddy bear and says SO, FIRST THING
I NEED YOU TO DO:
LOOK AROUND YOUR HOME
AND SEE IF YOU CAN FIND
AN OBJECT THAT YOU CAN
THROW AND BALANCE.
SO, WE'RE GOING TO TAKE
YOU THROUGH THE FIVE MOVES
ALONG WITH
YOUR OBJECT,
AND IF YOU FIND THIS TOO
CHALLENGING, DO NOT WORRY.
LAURA, YOU ARE IN
YOUR CHAIR.
PLEASE FOLLOW HER.
ARE YOU READY,
LAURA AND LUCAS?

Lucas grabs a hat and says SO READY. LET'S DO IT.

Laura grabs a plastic donut and says YES.

Andrea says AWESOME. SO,
HOLD YOUR OBJECT.
SHOW ME WHAT
YOU GOT,
AND WHAT WE'RE GOING TO DO
FOR OUR FIRST MOVE TODAY
IS CALLED
HEAD, KNEES, AND TOES.
AND WHAT WE'RE GOING TO DO
FIRST OFF IS TAKE THIS OBJECT,
PUT IT ON YOUR HEAD,
AND SEE IF YOU CAN
BALANCE IT.
LAURA IS GOING TO
DO IT IN HER CHAIR.
LUCAS IS GOING TO FOLLOW ME
WHILE MOVING AROUND THE ROOM.
OKAY. SO,
HAVE YOUR ARMS OUT.
TRY TO KEEP YOUR
HEAD STEADY.
DO NOT LET THE OBJECT DROP
OFF OF YOUR HEAD.
LAURA, YOU CAN TIP YOUR
BODY LEFT AND RIGHT
AND SEE IF YOU
CAN KEEP THAT BALANCE.
LET'S COUNT
DOWN FROM FIVE.
PUT YOUR ARMS
OUT, LUCAS. FOUR.

Lucas says OH.

Andrea says THREE, TWO,
AND ONE.
GIVE YOUR OBJECT
A BIG WAVE.
SHOW ME.
(LUCAS LAUGHING)

Andrea says AWESOME.
OKAY. OUR NEXT MOVE,
TVOKIDS, IS
CALLED A RAINBOW,
AND WHAT WE'RE GOING TO
DO RIGHT NOW IS,
WE'RE GOING TO HOLD
THE OBJECT IN ONE HAND.
WE'RE GOING TO DRAW A
RAINBOW RIGHT OVER OUR HEAD
BY THROWING OUR OBJECT
FROM ONE HAND TO THE OTHER.
LAURA IS GOING TO DO
IT FROM HER CHAIR.
LET'S TRY IT OUT.
WATCH ME. HERE WE
GO. READY?
FROM ONE HAND TO
THE OTHER.
SEE THAT RAINBOW
IN THE AIR?
LOOK UP, LUCAS.

Lucas says AH!

Andrea says AWESOME.
OKAY. LET'S COUNT
DOWN FROM FIVE.
HERE WE GO. READY?
FIVE.

Lucas says YEAH.

Andrea says WHOO! TWO.
FOUR. SORRY.
THREE.

Lucas says RAINBOW.

Andrea says TWO. OH, GOSH.
AND ONE.
AWESOME WORK,
TVOKIDS.
SO, THE NEXT ONE IS GOING
TO BE A HIGH AND LOW CATCH.
SO, HERE'S WHAT
WE'RE GOING TO DO.
WE'RE GOING TO THROW
OUR OBJECT FROM THE TOP
AND CATCH IT AT A
LOW POSITION.
SO HOLD YOUR OBJECT
ABOVE YOUR HEAD,
LAURA AND LUCAS, AND WHAT
WE'RE GOING TO DO IS,
WE'RE GOING TO DROP IT FROM UP
HIGH AND CATCH IT DOWN LOW.
ARE YOU READY?

Lucas says OKAY.

Andrea says GET SET AND GO!
OOH!
WHOO!
AWESOME WORK.
HERE WE GO.
LET'S COUNT
DOWN FROM FIVE.
WHOO!
FOUR. DROP IT!

Lucas says WHOO!

Andrea says THREE.
WOW. CIRCUS PERFORMERS.
TWO. WHOO!
AND ONE.
YOU ARE ALL
AWESOME CIRCUS PERFORMERS.
OKAY. SO, MOVE
NUMBER FOUR.
IT'S KIND OF THE OPPOSITE
ONE, LAURA AND LUCAS.
HERE'S WHAT WE'RE
GOING TO DO.
NOW, WE'RE GOING TO HOLD
THE OBJECT DOWN LOW,
AND THEN WE'RE GOING
TO TOSS IT UP.
WE'RE GOING TO
CATCH IT UP HIGH.
LAURA, CAN YOU HOLD IT
DOWN IN FRONT OF YOUR LEGS?
HERE WE GO. WE'RE GOING
TO DO THIS TOGETHER.
ARE YOU READY? THREE,
TWO, ONE. LET'S GO.
WHOO! CATCH IT UP HIGH!
AWESOME!
LUCAS, SHOW US
WHAT YOU'RE DOING.
HERE WE GO. READY?

Lucas says OH! YEAH. OH.

Andrea says FIVE.
FOUR!
LOW TO HIGH!
THREE.
TWO.
AND ONE.
OH, MY GOODNESS.
OKAY. MOVE
NUMBER FIVE.
THIS ONE IS CALLED A
BELLY OR BACK BALANCE.
WE'RE GOING TO
TAKE OUR OBJECT,
AND YOU CAN CHOOSE EITHER YOUR
BACK OR YOUR BELLY.
AND WHAT YOU'RE GOING TO
DO IS, YOU'RE GOING
TO BALANCE IT
ON THAT BODY PART.
I'M GOING TO
CHOOSE MY BACK.
LAURA, WHICH BODY PART
ARE YOU GOING TO CHOOSE?

Laura says I'M GOING TO CHOOSE
MY BACK AS WELL.

Andrea says AH. LUCAS, SHOW US WHAT YOU GOT.

Lucas says AND I'M CHOOSING MY BELLY.

Andrea says OKAY. HERE WE GO.
PLACE THAT OBJECT
ON YOUR BACK OR BELLY.
YOU CAN EITHER LOOK DOWN
LOW OR LOOK UP HIGH,
AND SEE IF YOU CAN MOVE EITHER
LEFT TO RIGHT LIKE LAURA
OR MOVE AROUND THE ROOM LIKE
LUCAS AND MYSELF.
HERE WE GO. LET'S
COUNT DOWN FROM FIVE.
FOUR.

Lucas says WHOO!

Andrea says THREE. AWESOME WORK.
TWO AND ONE.
WHOO! THAT BROUGHT
UP A SWEAT.
OH, MY GOODNESS.
OKAY. AWESOME WORK,
TVOKIDS.
IT'S SUPER IMPORTANT
TO STAY HYDRATED.
LET ME GRAB MY
WATER BOTTLE HERE.

She takes a sip and says DON'T FORGET TO COOL DOWN AND
MAKE SURE THAT YOU STRETCH.
AWESOME WORK.
HERE WE GO.
(LAUGHING)

Lucas says BYE, ANDREA!
THANKS FOR
HANGING OUT.
THAT WAS AN AWESOME
CIRCUS-THEMED POWER UP.
LAURA, I KNOW YOU
HAD A "MEETING."
HOW DO YOU FEEL NOW?

Laura says OH, YEAH.
UM, I FEEL AMAZING,
AND ABOUT THE MEETING,
I-- IT'S FINE.
I DON'T NEED TO HAVE
IT ANYMORE. OKAY.

Lucas says OKAY. WELL, I'M GOING TO GO
WATCH
BIG TOP ACADEMY,
BUT I'LL CATCH
YOU NEXT TIME, LAURA.

Laura says OH!
AND I'LL CATCH YOU NEXT TIME,
TVOKIDS.

Laura says I'M GOING TO ALSO GO WATCH THAT.
OKAY.
(BOTH LAUGHING)

Laura says BYE!

Lucas says BYE.

A caption reads "A special thanks to Ophea, and the Ophea Ambassador Team of H and P.E. teachers for getting us all moving!"

(music plays)

Miss B says WELCOME BACK.
I HOPE YOU
ARE ENERGIZED
AND READY FOR THE
REST OF THE LESSON,
BECAUSE NOW, IT'S YOUR TURN
TO DESIGN A PLAN.
OKAY. LET'S GET STARTED
WITH YOUR PLAN.
PLEASE TAKE A LOOK AT
THIS TEMPLATE AND COPY IT
SO THAT YOU CAN
FOLLOW ALONG.

The items in the template for media design read "Event or cause, audience, media type or form, and organizational material."

Below the items appear a 3 column chart with the labels "Images," "Text," and "Sound."

Miss B says IN THIS ACTIVITY, YOU WILL
DESIGN AND THEN CREATE
A PIECE OF MEDIA FOR
AN EVENT OR CAUSE
THAT YOU'RE
PASSIONATE ABOUT.
MAYBE YOU'RE PASSIONATE
ABOUT GAMING,
AND YOU WANT TO PLAN A
GAMING TOURNAMENT.
MAYBE YOU ARE PASSIONATE
ABOUT ANIMALS,
AND YOU WANT TO
PLAN AN EVENT
WHERE YOU CAN WORK
WITH PEOPLE TO PROTECT THEM.
I AM SUPER PASSIONATE
ABOUT HONOURING THE LAND
AND TAKING CARE OF IT,
AND SO I'D LIKE TO
PLAN A PIECE OF MEDIA
TO ENCOURAGE MY NEIGHBOURS TO
CLEAN OUR NEIGHBOURHOOD.
SO UNDER
"EVENT OR CAUSE,"
I AM GOING TO WRITE
"NEIGHBOURHOOD CLEANUP,"
BECAUSE I AM GOING TO PLAN
A NEIGHBOURHOOD CLEANUP,
AND THIS IS THE MEDIA THAT
WILL SUPPORT IT.
WHAT ARE YOU PASSIONATE
ABOUT, JUNIORS?
PLEASE PUT IN...
FILL IN, RATHER,
THE EVENT
OR THE CAUSE
THAT YOU WOULD LIKE TO PLAN
TO SUPPORT YOUR PASSION.
OKAY. I HOPE YOU
GOT STARTED.
THE NEXT THING THAT YOU
WANT TO THINK ABOUT
IS PLANNING
YOUR TARGET AUDIENCE.
SO, THIS COULD BE
QUITE EASY.
IF YOU THINK,
WHO IS THE
GROUP OF PEOPLE
THAT YOU WOULD LIKE TO
SHARE YOUR PASSION WITH?
FOR ME, I'D LIKE
TO SHARE IT
WITH THE OTHER ADULTS IN
MY NEIGHBOURHOOD,
BECAUSE I KNOW THEY LOVE
WHERE WE LIVE AS MUCH AS I DO,
AND I THINK THEY'D SHARE
MY PASSION AS WELL.
WHO DO YOU THINK WOULD
SHARE YOUR PASSION?
WHO IS YOUR TARGET
AUDIENCE GOING TO BE?
PLEASE WRITE YOUR IDEAS
IN THIS SECTION NOW.
THERE'S MINE. I
WROTE IN "ADULTS."
OKAY. SO, NOW,
I HAVE MY EVENT.
IT'S PLANNING A
NEIGHBOURHOOD CLEANUP.
I HAVE MY
FOCUS AUDIENCE.
IT'S THE ADULTS
IN THE NEIGHBOURHOOD.
I'M READY TO CHOOSE
MY MEDIA FORM.
NOTICE THAT I
DID TALK
ABOUT THE PURPOSE OF
MY MEDIA FORM
AND I DID TALK ABOUT THE
TARGET AUDIENCE,
BECAUSE BOTH OF THESE
THINGS WILL HELP ME
TO PICK THE MOST
SUITABLE MEDIA FORM.
AND REMEMBER, THERE'S
SO MANY TO CHOOSE FROM.
I THINK I'M GOING
TO PICK A DIGITAL FLYER.
SO UNDER
"MEDIA FORM,"
I'M GOING TO WRITE,
"DIGITAL FLYER."
THE REASON WHY I
CHOSE A DIGITAL FLYER
IS BECAUSE, WELL,
NUMBER ONE,
I KNOW THAT I CAN
EASILY SHARE IT
WITH THE ADULTS
IN MY NEIGHBOURHOOD.
WE BELONG TO A NEIGHBOURHOOD
GROUP ONLINE,
AND SO IT WOULD BE
VERY EASY FOR ME
TO SHARE IT WITH
THEM THERE.
ALSO, I KNOW
A DIGITAL FLYER
IS A QUICK
AND EASY FORM
TO SHARE MY IDEAS
WITH THIS GROUP OF PEOPLE.
IT HOLDS A LOT OF
INFORMATION
BUT IN A CONCISE
OR QUICK WAY,
AND I KNOW THAT IT WILL BE A
FAST WAY FOR THE ADULTS
TO RECEIVE INFORMATION
ABOUT THIS
COMMUNITY EVENT.
AND I KNOW
THAT ADULTS ARE BUSY,
SO THIS MEDIA FORM,
A DIGITAL FLYER,
WILL BE MOST APPROPRIATE
FOR MY AUDIENCE,
BECAUSE IT IS BRIGHT,
INVITING, AND QUICK.
WHICH MEDIA FORM WILL
BEST SUIT YOUR AUDIENCE
AND WILL MEET
THE PURPOSE
OF YOUR EVENT OR
YOUR CAUSE?
PLEASE PUT
YOUR IDEAS DOWN NOW.
ALSO, DON'T
FORGET, JUNIORS,
IF YOU'RE FORGETTING
WHAT TYPES OF MEDIA
WE HAVE AVAILABLE TO US,
PLEASE GO BACK IN
OUR VIDEO AND HAVE A LOOK.
THERE'S LOTS OF IDEAS
THAT WE'VE TALKED ABOUT TODAY.
OKAY. SO, AFTER WE
HAVE PLANNED
OUR EVENT OR THE CAUSE,
WE'VE THOUGHT OF OUR
TARGET AUDIENCE,
AND WE'VE PICKED
OUR DIGITAL...
SORRY. I PICKED A
DIGITAL FLYER.
BUT AFTER WE'VE PICKED
THE MOST APPROPRIATE FORM,
IT'S THEN TIME TO MOVE ON
TO ORGANIZING OUR MATERIAL.
THIS IS THE MOST FUN.
THIS IS WHERE WE GET
TO GET REALLY CREATIVE.
SO, THE FIRST THING THAT I WANT
TO DO ON MY FORM OF MEDIA IS,
I WANT TO GET
MY MESSAGE ACROSS,
AND I WANT TO MAKE
SURE IT'S CLEAR.
AND A WAY THAT I
CAN DO THAT
IS BY INCLUDING
SOME TEXT
OR A BIG,
BOLD TITLE.

The caption "Big bold title" appears in the "Text" column.

Miss B says SO THAT'S GOING TO BE
THE FIRST THING
THAT I'M GOING
TO ORGANIZE
WITH THE MATERIAL THAT'S
IN MY PIECE OF MEDIA,
AND THAT'S A BIG,
BOLD TITLE ACROSS THE TOP.
I'LL PROBABLY COME
UP WITH SOMETHING CATCHY,
BUT FOR NOW, YOU CAN PICTURE
"NEIGHBOURHOOD CLEANUP."
THE NEXT THING AFTER
I INCLUDE
A BIG, BOLD TITLE
WITH MY MESSAGE IS,
I'D LIKE TO INCLUDE
SOME IMAGES.
SO, SOMETIMES, PEOPLE MAY
LOOK AT PICTURES
BEFORE TEXT,
AND I WANT TO DRAW
THEM INTO MY MESSAGE.
SO, I HAVE MY
BIG, BOLD TITLE,
WHICH WILL TELL THEM
THE CLEAR MESSAGE,
BUT I ALSO CAN TELL
THEM THE MESSAGE
BY INCLUDING A NICE,
BIG ILLUSTRATION.
SO THAT'S WHAT I
WILL INCLUDE NEXT,
A BIG PICTURE,
MAYBE OF A PARK
IN OUR NEIGHBOURHOOD,
RIGHT UNDER THE TITLE.

The caption "Big picture of park under the title" appears under "Images."

Miss B says SO, THE MESSAGE
OF MY EVENT,
THE NEIGHBOURHOOD
CLEANUP,
IS VERY CLEAR.
I HAVE IT IN WORDS,
AND I HAVE IT IN
A PICTURE.
AFTER I HAVE ADDED THE
CLEAR MESSAGE
AND THE TITLE AND MAYBE
SOME BIG PICTURES,
I WANT TO ADD
SOME MORE DETAIL,
AND I CAN DO THIS IN
A COUPLE WAYS.
I CAN ADD SMALL ILLUSTRATIONS OR
PICTURES AROUND MY MEDIA FORM,
AND I CAN ALSO ADD
SIMPLE TEXT
AND MAYBE
SOME SHORT PHRASES.
THIS WILL GIVE THE AUDIENCE
A LITTLE BIT MORE IDEA...
A LITTLE BIT
MORE OF AN IDEA
OF WHAT WILL BE
INCLUDED IN MY EVENT.
SO, REMEMBER, I'M PASSIONATE
ABOUT CLEANING UP,
AND THE EVENT IS GOING TO
INCLUDE CLEANING UP.
SO, I COULD INCLUDE
SOME INFORMATION
ABOUT WHERE WE'RE CLEANING UP,
WHEN WE'RE CLEANING UP,
AND I COULD PUT THAT
RIGHT UNDER MY BIG PICTURE.

The caption "Event details under big picture appears in the "Text" column.

Miss B says NOW, REMEMBER, I WANT TO ADD
SOME LITTLE PICTURES IN THERE
TO MAKE MY FLYER MORE APPEALING
AND ATTRACT THE AUDIENCE.
SO, UNDERNEATH THE
EVENT DETAILS,
I MAY WANT TO ADD
THREE OR MORE PICTURES
TO GIVE THEM
EXAMPLES,
AND I COULD ADD PICTURES OF
FAMILIES CLEANING UP.
I'D PUT THAT RIGHT
UNDERNEATH THE DETAILS.
SO, MY FORM OF MEDIA
IS REALLY TAKING HOLD,
AND I THINK I'M
COMMUNICATING TO MY AUDIENCE
HOW PASSIONATE I AM ABOUT
CLEANING UP THE ENVIRONMENT.
I HAVE A NICE, BIG,
BOLD TITLE
WITH MY CLEAR MESSAGE
OF THE EVENT,
A PICTURE, JUST
TO BACK UP MY MESSAGE
AND LET PEOPLE SEE
IN COLOUR
WHAT THE PASSION IS ABOUT
AND WHAT WE'LL BE WORKING ON.
I ALSO INCLUDED SOME INFORMATION
THAT THEY COULD REALLY NEED...
LIKE WHERE
IT'S HAPPENING,
WHEN IT'S HAPPENING,
WHO'S GOING
TO BE INVOLVED...
AND SOME FUN PICTURES
TO DRAW SOME PEOPLE IN.
I ALSO LIKE THE IDEA OF ADDING
PICTURES AND SHORT WORDS
SO THAT IN CASE KIDS WALK
BY AND SEE THIS FLYER,
THEY'LL BE ABLE
TO READ IT
AND GET INSPIRED TO
HELP THEIR PARENTS OUT.
SO, EVEN THOUGH YOU
HAVE A TARGET AUDIENCE,
IT'S NICE TO ADD A
LITTLE BIT MORE DETAIL
TO INCLUDE ALL PEOPLE
WHO COULD SEE YOUR WORK.
OKAY. ONE LAST THING THAT I
THINK IS IMPORTANT FOR MY EVENT,
AND THAT'S ADDING
MY CONTACT INFORMATION
AT THE BOTTOM OF
MY FLYER.
THIS WAY, IF PEOPLE HAVE
MORE QUESTIONS,
THEY KNOW WHO
TO CONTACT TO ASK.
SADLY, I WILL NOT
BE ADDING ANY SOUND
TO MY FLYER,
BUT IF YOU WERE USING
SOME TYPE OF VIDEO,
IT WOULD BE GREAT
TO ADD SOUND OR MUSIC.
SO, HERE YOU GO.
THIS IS OUR FLYER.
MY FLYER-- SORRY...
AND AN EXAMPLE.
NOW, IT'S ACTUALLY
YOUR TURN
TO GO AND FINISH UP THE
DETAILS OF YOUR PLAN
AND THEN TO TAKE ACTION BY
CREATING YOUR PIECE OF MEDIA.
I HOPE THAT
YOU HAVE FUN,
AND I HOPE THAT YOU ARE ABLE
TO CONVINCE SOME PEOPLE
TO JOIN YOU
IN YOUR PASSION.
BYE, JUNIORS!
HAVE A GOOD TIME.
WELL, TVOKIDS,
I HAVE REALLY ENJOYED
MY TIME WITH YOU
DURING THIS
POWER HOUR
OF LEARNING.
I HOPE THAT YOU ARE WALKING
AWAY FROM THIS VIDEO
KNOWING MUCH MORE ABOUT
THE TYPES OF MEDIA
AND HOW THEY ARE DESIGNED
FOR SPECIFIC PURPOSES
AND CERTAIN AUDIENCES.
I WISH YOU LOTS OF FUN
CREATING YOUR MEDIA FORM
AND WISH
YOU LOTS OF LUCK
PASSING ON YOUR
PASSION TO OTHERS.
REMEMBER, YOU HAVE THE
ABILITY TO MAKE A CHANGE.
IT'S UP TO YOU TO SHOW
HOW YOU'RE GOING TO DO IT.
I REALLY HOPE THAT YOU
CONSIDER THOSE AROUND YOU
AND REACH OUT TO TEACH
AND HELP WHENEVER YOU CAN.
TAKE CARE, TVOKIDS,
AND I HOPE
TO SEE YOU SOON.
BYE FOR NOW!

(music plays)

A caption reads "TVO Kids would like to thank all the teachers involved in the Power Hour of Learning as they continue to teach the children of Ontario from their homes."

Copyright 2021, The Ontario Educational Communications Authority.